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Define your ideal prospect base using WeatherBug's® registration-based targeting capabilities.
- Demographic factors
- Zip code selects
- Interests and hobbies
- Purchase intent and buying habits
Target your email messages and offers with several distinct email-marketing opportunities!
Note: Landing pages cannot spawn pop ups or prompt downloads of any
kind. All animations are limited to 3 loops for a total of up to 9 seconds.
A maximum of 3 creatives per platform may be submitted.
1. Sponsor Bug Bytes™ E-newsletter Surround Session – relevant weather information that our subscribers value.
- 6 million subscribers, and an open rate near 50% ensures your
message will be seen by a large number of loyal readers
- Sponsored newsletter, sent by email once a month with one
advertiser per mailing
- Sponsor gets to surround the content with 4 ads throughout
the newsletter
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Ad Specs (from top to bottom):
- Sponsor headline: WeatherBug Bytes is sponsored by (Sponsor Name)
- 336 x 280 banner (not to exceed 15K)
- Up to 500-character text ad, including spaces
- 468 x 60 banner, 3 loops, 9 seconds maximum (not to exceed 15k)
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2. Welcome Email
Reach brand new WeatherBug registrants
and benefit from a high open rate by
sponsoring our Welcome Email.
Ad Specs: WeatherBug will need a
150 x 300 JPEG with 500 characters of text.
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3. WeatherBug Values
Present your offer to 6 million opt-in subscribers in a targeted stand-alone email.
People truly appreciate the WeatherBug Values they receive as part of their WeatherBug experience.
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4. Stand-alone Emails
WeatherBug delivers your stand-alone HTML or text message to your selected target audience. WeatherBug subscribers are intensely loyal and appreciated the sponsors' role in making WeatherBug free, resulting in high open rates for stand-alone emails.
- Frequency capped
- Registration-based targeting
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Actual sample of stand-alone email sent to consumers who selected Benadryl as their sponsor.
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