|
Personal
Interest Profile
|
% Comp
|
|
|
|
|
|
|
|
|
|
|
Entertaining
at Home (any in last 30 days)
|
57%
|
|
|
|
|
Participate in Water Sports
|
33%
|
|
|
|
|
Attended
a Cultural Event (last 30 days)
|
32%
|
|
|
|
|
Ran or Walked Regularly (last 30 days)
|
25%
|
|
|
|
|
Hunting/Fishing
|
22%
|
|
|
|
|
Home Repair/Renovations
|
21%
|
|
|
|
|
Live Sports Event (last 30 days)
|
20%
|
|
|
|
|
Live Concert (last 30 days)
|
19%
|
|
|
|
|
Live Theater (last 30 days)
|
14%
|
|
|
|
|
Participate in any Extreme Sports
|
14%
|
|
|
|
|
Collecting Antiques
|
12%
|
|
|
|
|
|
|
|
|
|
|
Technology
Leader Profile
|
|
|
|
|
|
Technology
Leader as defined by Jupiter Media is a sophisticated
|
|
|
|
|
group of
consumers who own 12 or more digital home devices.
|
|
|
|
|
Leaders
are the early adopters of technology; they are the people who want to
|
|
|
|
have the
latest gadgets and technologies the minute they are released (or even
before).
|
|
|
|
|
|
|
|
